good thots

An Excerpt From
212: The Extra Degree
by Mac Anderson and Sam Parker

The 212° concept is one of the most powerful communication concepts that I've ever experienced. Since I wrote the book with Sam Parker, it has been successful beyond our wildest dreams! (over 600,000 copies sold) Here's the idea...

At 211 degrees...water is hot.
At 212 degrees...it boils.
And with boiling water, comes steam.
And steam can power a locomotive.
And, it's that one extra degree that...
Makes all the difference.
And, of course, so many times, in business and in life, it's that one extra degree of effort that separates the good from the great.

What I love about the 212° idea is that you can use it to fit your own needs. It may be 212° service that you'd like to reinforce, or 212° attitude, leadership, or quality. Or maybe, you'll choose to build your entire company culture around the 212° concept...to differentiate you from your competition.

However, what makes the 212° concept #1 in my mind is this: It's very simple, but more importantly, it's MEMORABLE! If you're trying to create a 212° culture your people will get it! And, not only will they get it, they'll remember it! When you say 212° service, they'll know exactly what you're talking about; when you say 212° attitude, teamwork, leadership...they'll understand.

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One of the most amazing things about business (and life) is the power of one idea. And one of your great challenges as a leader is to understand how to find and nurture them."

~Mac Anderson